En (nesten) helt vanlig kampanje

FLAX / Norsk Tipping (student case)

Norway’s only scratchcard wanted to remind the ones who haven’t scratched in a while of the everyday joy a FLAX-card can provide. With just a bit of luck you can come far, which is FLAX’s slogan. Usually FLAX uses OOH in a generic manner which doesn’t raise any eyebrows. So, to further enforce the tie between FLAX and luck, we’ll start using these generic ads in a new hidden way.

Gullkalven 2021, Gold